CX 20/20 | melissaroberts

The Joyful X Marketing based around the customer's experience makes for happy customers. The X in this design represents the customer; its form is joyous and the color is warm and exciting.
The X Factor A good customer experience should be a marketer's goal - the sweet spot. This design visually recalls the red X from a treasure map with a little bit of whimsy.
The Customer Journey The customer experience doesn't end as soon as a prospect buys something. Marketing to the customer's experience necessitates thinking beyond the traditional linear buyer's journey. The arrows in this design expand beyond the letters' perimeter, reflecting the multiple touch points in the customer's relationship with a brand.
The Customer Focus The customer's experience should be at the center of a good marketing strategy. In this design, the CX is visually in the center. The vertical layout also recalls an eye chart, something else that helps with focus.
Event Facebook Cover Photo
Logo Type Faces

CX 20/20 Event Branding

The Boston chapter of the American Marketing Association needed to rebrand their signature event, formerly the CMO Roundtable to accord with the event's new theme - the customer experience. The branding needed to feel consistent with both the old event and the organization's overall branding, particularly the colors red and black.

I produced several sketches. The first two hint at the joy which should be central to a good customer experience. The third alludes to the multitude of paths in the customer's journey.

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The Joyful X

Marketing based around the customer's experience makes for happy customers. The X in this design represents the customer; its form is joyous and the color is warm and exciting.

The X Factor

A good customer experience should be a marketer's goal - the sweet spot. This design visually recalls the red X from a treasure map with a little bit of whimsy.

The Customer Journey

The Customer Focus

The customer's experience should be at the center of a good marketing strategy. In this design, the CX is visually in the center. The vertical layout also recalls an eye chart, something else that helps with focus.

Event Facebook Cover Photo

Logo Type Faces

CX 20/20 Event Branding